As businesses across Ireland continue to work towards adapting to the “new normal”, every little bit of support helps.  Virgin Media’s #BackingBusiness initiative has been ongoing for the past while with the aim of supporting businesses throughout Ireland in the midst of  the COVID-19 crisis.

As part of that initiative, they have launched €1 Million support fund to boost Irish businesses nationwide, with free on-air advertising including creative, production, profiles in relevant TV programmes and social media promotion across its full schedule covering Virgin Media Channels One, Two and Three.

It’s open to businesses across the country and aims to give them a national platform to showcase their resilience and ingenuity during these challenging times. It will run until September, featuring as many Irish businesses as possible, and entering is really easy.

Businesses from every sector will be profiled each week to include advertising airtime, ad creative and production, social media promotion, PR activity, content features and exclusive Virgin Media Business support package.

Aidan D’Arcy, Director of Business at Virgin Media said:

“Virgin Media reaches into every home in Ireland and our editorial, creative, production and commercial teams are really looking forward to bringing this programme to life. We know many businesses are finding things tough right now, particularly local SMEs who are at the heart of their communities, so we want to help them as much as we can while they deal with their current challenges and create new ways to keep their businesses and their employees busy.”

How to Apply?

All business owners have to do is to send in a short email, outlining who and where they are, some of their main products or services and how they have coped and reinvented themselves through the current crisis. The ideal way to do this is to take a short video by mobile phone (including shots of the business premises). You can simply email submissions to or WhatsApp them to 089 611 1111.